Real World Renewable Energy Solutions
MIDNITE POWER IS REBRANDING
Be part of the journey as we shape the future of our brand. Scroll down to explore the design process, view the finalist round, and cast your vote for a chance to win.
Event Key Dates:
• Submission period opens: June 10, 12:00 AM PST ； Submission deadline: June 16, 11:59 PM PST ； Finalists announced / voting opens: June 18, 6:00 PM PST ； Voting closes: June 24, 11:59 PM PST ； Winners announced: June 25, 5:00 PM PST
Create the Future of Midnite Power
Dear Valued Distributor, Installer, and Customer,
The renewable energy industry is evolving faster than ever, and we believe our brand should evolve with it.
Twenty years ago, solar power was a niche market. In 2005, approximately 700 MW of solar PV was installed worldwide. Today, annual solar installations exceed 600 GW, and energy storage has become one of the fastest-growing segments in the energy industry. Solar power is no longer just an alternative energy source—it is a major part of the global energy mix.
At the same time, Energy Storage Systems (ESS)—the core focus of MidNite Power—have evolved far beyond simple backup power solutions. Modern ESS systems provide energy independence, self-consumption, peak shaving, time-of-use optimization, virtual power plant participation, and even opportunities for revenue generation.
As the industry changes, we believe our company name and brand identity should better reflect the future of renewable energy, energy storage, and intelligent power management.
That's why we're inviting the people who know our products best—our distributors, installers, and customers—to help create the next chapter of our company.
Grand Prize
A Completed Energy Storage System Valued at:
$10,149
The winning company name submission and the winning logo submission will each receive: A Complete Energy Storage System Valued at $10,149
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1 × MNPower One All-In-One Inverter
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1 × MNPowerflo 16 Battery
In addition:
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5 additional finalist company name submissions and 5 additional finalist company logo submissions will each receive a
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$500 cash prize
Submit Your Design
We are looking for:
• A new company name
• A new company logo
• Or both
Your submission does not need to be professionally designed. We welcome sketches, digital mockups, written concepts, polished artwork, or simply a great idea.
We are looking for a brand identity that represents innovation, energy independence, resilience, renewable energy, energy storage, and the future of power. We encourage original and creative submissions. However, we reserve the right to reject any entry that includes or resembles an existing company name or logo. For complete details, please refer to the Rebranding Contest Rules.
Submission Methods:
Option 1: Complete the online submission form.
Option 2: Email your design to michelle@midnitepower.com or simply respond to this email. Please include:
- Email address
- Proposed Company Name and/or Logo Design
- A brief explanation of your concept and inspiration
★ Please limit submissions to one entry (company name and/or logo) per email address.
Every idea has the potential to inspire the next chapter of our brand. We can't wait to see your creativity!
Expert Review & Public Vote
After submissions close, our team will select up to six finalist company names and six finalist logos.
The finalists will be evaluated through two voting groups:
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Consultant Board Voting - 50% of the final score
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Community Voting – 50% of the final score
The submission receiving the highest combined score will be declared the winner.
Finalist entries will be showcased on our website, where installers, distributors, customers, and supporters can vote for their favorite new brand identity.
The winner will be announced on the Unplugged DIY Solar - YouTube.
Vote on the Finalists
Pick Your Favorite.
After submissions close on June 16th, selected designs will be posted on our website for public voting. Installers, distributors, customers, and supporters will have the opportunity to choose their favorite new look for MidNite Power.
⚠️ Key Dates
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Submission period opens: June 10, 12:00 AM PST
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Submission deadline: June 16, 11:59 PM PST
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Finalists announced / voting opens: June 18, 6:00 PM PST
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Voting closes: June 24, 11:59 PM PST
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Winners announced: June 25, 5:00 PM PST
⚠️ Intellectual Property Terms
Effective upon submission, each entrant grants MidNite Power Inc. a non-exclusive, worldwide, royalty-free, perpetual, and irrevocable license to use, reproduce, display, and evaluate the submission for purposes of administering and promoting the contest.
As a condition of accepting any prize (whether a grand prize or a finalist prize), each winning and finalist entrant agrees to irrevocably assign, and hereby assigns, to MidNite Power Inc. all right, title, and interest in and to the submitted company name, logo, design, concept, artwork, and related materials, including all intellectual property rights therein, and waives any moral rights to the extent permitted by law. The prize is full and complete consideration for this assignment, and no further compensation or approval is required.
Each such entrant agrees to execute a separate written assignment in a form provided by MidNite Power Inc. as a condition of receiving any prize, and to take any further actions reasonably requested to perfect or record the assignment. MidNite Power Inc. is not obligated to use, adopt, or register any submission.
Leave Your mark on the Future
This is more than a contest. It's an opportunity to help define the identity of a company with a long-term vision for serving the renewable energy industry and leading it into the future.
Whether you're an installer in the field, a distributor supporting customers, or a homeowner who uses our products every day, your ideas can help shape the future of our brand.
We can't wait to see your creativity.
Thank you for being part of the MidNite Power family.
Sincerely,
The MidNite Power Team
MidNite Power Inc.
WHY ARE WE REBRANDING?
Don't worry, we are not changing our mission, ownership, or commitment to our customers.
We will continue supporting and expanding our industry-leading products, including our all-in-one inverters, wall-mount and rack-mount batteries, and upcoming accessories and system solutions.
What is changing is the industry itself.
Today, our products serve residential, commercial, industrial, grid-tied, self-consumption, UPS backup power, and off-grid applications. We believe our next brand should better represent where the industry is heading over the next twenty years, not where it was twenty years ago.